Escalade Adds 50 Distributors Company Expects Big Benefit for Wooden Playset Sales
Evansville Courier & Press (2007-Current) › April 13, 2011
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Summary
When Evansville-based Escalade Sports decided to get into the playset business several years ago, the company had its work cut out for it.
After acquiring North Carolina-based Woodplay Playsets in 2006, Escalade decided that in order to be successful it needed to make some changes to the products and update its marketing materials, then expand its network of dealers who sell the product.See the full content of this document
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Escalade Adds 50 Distributors Company Expects Big Benefit for Wooden Playset Sales
"We found it to be challenging, quite honestly," said Escalade's President and Chief Executive Offic...
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