Sneaky Weasel Words Tend to Cloud Ovirtualo Reality

Summary

---

When I taught college English before retiring, I used to do a unit on weasel words. These are terms, often used in advertising, that evade or subtly undermine a forthright statement.

ThereOs an example in the expression Othat cigarette tastes like a breath of spring.O We hear strong words such as OcigaretteO and Ospring,O but not a weasel word such as Olike,O which in this context could be translated as Obut itOs not,O because a cigarette puff is certainly not a breath of spring.

See the full content of this document

Extract

---

Sneaky Weasel Words Tend to Cloud Ovirtualo Reality

Another weasel expression is Opart of,O as in the slogan Othat cereal is part of a balanced breakfast.O Again ...

See the full content of this document

---